Sam Heide is a Principal and Chief Operating Officer of WPCM. He focuses on operations at WPCM as well as the acquisition, asset management and leasing of retail and mixed-use assets. Sam also serves as the Chief Executive Officer of Crawford Square Real Estate Advisors. Crawford Square presently manages and leases an extensive portfolio of commercial real estate all located in the Southeastern United States. Prior to his current roles, Sam spent 10 years as a leader with a retail-focused real estate firm which at its height managed a portfolio of more than eleven million square feet.
Sam is a graduate of Leadership Birmingham and was named to the Birmingham Business Journal’s “Top 40 Under 40” in 2014. In 2020, Heide was listed by Chain Store Age as one of real estate’s rising stars and appeared in the national publication’s Top 10 Under 40 list. Sam has served as President of the Board of the American Cancer Society’s Central Alabama Chapter and the President of the Board of Smile-a-Mile, an organization that provides unforgettable recreational and educational experiences for young cancer patients and their families. He also has completed multiple terms as a Board Member of REV Birmingham (a not-for-profit that has been instrumental in the revitalization of downtown Birmingham) and as a member of the Executive Leadership Team of the Birmingham Heart Walk. Currently, Sam is the Vice Chair of the City Action Partnership (CAP), a nonprofit business improvement
district whose mission is to create a vibrant, clean and safe downtown Birmingham. Most recently, he was elected to the Board of the Mountain Brook Chamber of Commerce.
Sam holds his undergraduate degree from Vanderbilt University and a Masters of Science in Real Estate from Johns Hopkins